The Transformation Factory
DealNutritious sea moss jelly
The Transformation Factory is a nutritious sea moss jelly that got its big break on Shark Tank in Season 13, and convinced Mark Cuban and Kevin Hart to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $600K
- Deal amount
- 20%
- Deal equity
- $3M
- Deal valuation
Founder Alexiou Gibson stepped onto the carpet in Season 13, Episode 24 in the episode that aired May 20, 2022. The Transformation Factory, the nutritious sea moss jelly, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 5% of the company, an implied valuation of $10M.
Mark Cuban and Kevin Hart teamed up at $600,000 for 20% equity. That priced the company at $3M, a haircut from the $10M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Transformation Factory?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Transformation Factory get a deal on Shark Tank?
Yes. The Transformation Factory closed a deal for $600,000 in exchange for 20% equity, with Mark Cuban and Kevin Hart.
Which shark invested in The Transformation Factory?
Mark Cuban and Kevin Hart invested in The Transformation Factory ($600,000 total as aired).
What season of Shark Tank was The Transformation Factory on?
The Transformation Factory appeared in Season 13, Episode 24, which aired May 20, 2022.
How much was The Transformation Factory asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
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