The Real Elf
Dealpersonal digital messages
The Real Elf is a personal digital messages that got its big break on Shark Tank in Season 13, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $125K
- Asked for
- 25%
- Offered equity
- $500K
- Sought valuation
- $125K
- Deal amount
- 35%
- Deal equity
- $357K
- Deal valuation
Founder Tommy Holl stepped onto the carpet in Season 13, Episode 8 in the episode that aired December 10, 2021. The Real Elf, the personal digital messages, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $125,000 for 25% of the company, an implied valuation of $500K.
Barbara Corcoran made the deal at $125,000 for 35% equity. That priced the company at $357K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Real Elf?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Real Elf get a deal on Shark Tank?
Yes. The Real Elf closed a deal for $125,000 in exchange for 35% equity, with Barbara Corcoran.
Which shark invested in The Real Elf?
Barbara Corcoran invested in The Real Elf ($125,000 total as aired).
What season of Shark Tank was The Real Elf on?
The Real Elf appeared in Season 13, Episode 8, which aired December 10, 2021.
How much was The Real Elf asking for on Shark Tank?
The founders asked for $125,000 for 25% of the company, a $500K valuation.
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