Bootay Bag
DealSubscription underwear service for women
Bootay Bag is a subscription underwear service for women that got its big break on Shark Tank in Season 12, and convinced Kendra Scott to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 5%
- Offered equity
- $10M
- Sought valuation
- $500K
- Deal amount
- 10%
- Deal equity
- $5M
- Deal valuation
Founder Elly Gheno stepped onto the carpet in Season 12, Episode 2 in the episode that aired October 23, 2020. Bootay Bag, the subscription underwear service for women, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 5% of the company, an implied valuation of $10M.
Kendra Scott made the deal at $500,000 for 10% equity. That priced the company at $5M, a haircut from the $10M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 12 saw 100 pitches, and 71 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Bootay Bag?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Bootay Bag get a deal on Shark Tank?
Yes. Bootay Bag closed a deal for $500,000 in exchange for 10% equity, with Kendra Scott.
Which shark invested in Bootay Bag?
Kendra Scott invested in Bootay Bag ($500,000 total as aired).
What season of Shark Tank was Bootay Bag on?
Bootay Bag appeared in Season 12, Episode 2, which aired October 23, 2020.
How much was Bootay Bag asking for on Shark Tank?
The founders asked for $500,000 for 5% of the company, a $10M valuation.
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