The Pizza Cupcake
DealBagel shaped pizza
The Pizza Cupcake, the bagel shaped pizza, landed on the national radar after pitching the sharks in Season 12, and convinced Lori Greiner to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for The Pizza Cupcake.
From the show
The Shark Tank pitch
- $125K
- Asked for
- 5%
- Offered equity
- $2.5M
- Sought valuation
- $125K
- Deal amount
- 12.5%
- Deal equity
- $1M
- Deal valuation
Andrea Meggiato and Michelle Jimeney faced the sharks in Season 12, Episode 13 in the episode that aired February 12, 2021. The Pizza Cupcake, the bagel shaped pizza, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $125,000 in exchange for 5% equity, putting a $2.5M valuation on the business.
Lori Greiner made the deal at $125,000 for 12.5% equity. That priced the company at $1M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Pizza Cupcake?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Pizza Cupcake get a deal on Shark Tank?
Yes. The Pizza Cupcake closed a deal for $125,000 in exchange for 12.5% equity, with Lori Greiner.
Which shark invested in The Pizza Cupcake?
Lori Greiner invested in The Pizza Cupcake ($125,000 total as aired).
What season of Shark Tank was The Pizza Cupcake on?
The Pizza Cupcake appeared in Season 12, Episode 13, which aired February 12, 2021.
How much was The Pizza Cupcake asking for on Shark Tank?
The founders asked for $125,000 for 5% of the company, a $2.5M valuation.
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