The Living Christmas Company
DealHoliday Cheer
Best known from its Shark Tank appearance, The Living Christmas Company is a holiday cheer in Season 4, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 30%
- Offered equity
- $500K
- Sought valuation
- $150K
- Deal amount
- 40%
- Deal equity
- $375K
- Deal valuation
Scott Martin walked into the Tank in Season 4, Episode 11 in the episode that aired December 4, 2012, bringing their Redondo Beach, CA business with them. The Living Christmas Company, the holiday cheer, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $150,000 for a 30% stake, which valued the company at $500K.
Mark Cuban made the deal at $150,000 for 40% equity. That priced the company at $375K, a haircut from the $500K the founders walked in asking for, which is how negotiations in the Tank usually go.
The Living Christmas Company was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Living Christmas Company?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Living Christmas Company get a deal on Shark Tank?
Yes. The Living Christmas Company closed a deal for $150,000 in exchange for 40% equity, with Mark Cuban.
Which shark invested in The Living Christmas Company?
Mark Cuban invested in The Living Christmas Company ($150,000 total as aired).
What season of Shark Tank was The Living Christmas Company on?
The Living Christmas Company appeared in Season 4, Episode 11, which aired December 4, 2012.
How much was The Living Christmas Company asking for on Shark Tank?
The founders asked for $150,000 for 30% of the company, a $500K valuation.
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