The Happy Birdwatcher
No DealDirect-to-consumer (DTC) e-commerce
The Happy Birdwatcher is a direct-to-consumer (dtc) e-commerce that got its big break on Shark Tank in Season 16, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
Founder Susan Vandergriff stepped onto the carpet in Season 16, Episode 12 in the episode that aired March 7, 2025, bringing their Dunlap, TN business with them. The Happy Birdwatcher, the direct-to-consumer (dtc) e-commerce, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 10% of the company, an implied valuation of $1.5M.
No deal. Every shark declined, and The Happy Birdwatcher walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 16 saw 64 pitches, and 45 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Happy Birdwatcher?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Happy Birdwatcher get a deal on Shark Tank?
No. The Happy Birdwatcher pitched the sharks but left Season 16 without a deal.
What season of Shark Tank was The Happy Birdwatcher on?
The Happy Birdwatcher appeared in Season 16, Episode 12, which aired March 7, 2025.
How much was The Happy Birdwatcher asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
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