Shed Defender
Dealonesie for dogs
Shed Defender is a onesie for dogs that got its big break on Shark Tank in Season 10, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 10%
- Offered equity
- $2.5M
- Sought valuation
- $250K
- Deal amount
- 25%
- Deal equity
- $1M
- Deal valuation
The team stepped onto the carpet in Season 10, Episode 2 in the episode that aired October 14, 2018. Shed Defender, the onesie for dogs, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
The ask was $250,000 for 10% of the company, an implied valuation of $2.5M.
Lori Greiner made the deal at $250,000 for 25% equity. That priced the company at $1M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 10 saw 92 pitches, and 63 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Shed Defender?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Shed Defender get a deal on Shark Tank?
Yes. Shed Defender closed a deal for $250,000 in exchange for 25% equity, with Lori Greiner.
Which shark invested in Shed Defender?
Lori Greiner invested in Shed Defender ($250,000 total as aired).
What season of Shark Tank was Shed Defender on?
Shed Defender appeared in Season 10, Episode 2, which aired October 14, 2018.
How much was Shed Defender asking for on Shark Tank?
The founders asked for $250,000 for 10% of the company, a $2.5M valuation.
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