The Frozen Farmer
DealThe Frozen Farmer got its big break on Shark Tank in Season 11, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $125K
- Asked for
- 20%
- Offered equity
- $625K
- Sought valuation
- $125K
- Deal amount
- 30%
- Deal equity
- $417K
- Deal valuation
The team stepped onto the carpet in Season 11, Episode 17 in the episode that aired March 27, 2020. The Frozen Farmer pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $125,000 for 20% of the company, an implied valuation of $625K.
Lori Greiner made the deal at $125,000 for 30% equity. That priced the company at $417K, a haircut from the $625K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 11 saw 96 pitches, and 63 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is The Frozen Farmer still in business?
Read our 2026 update on where the company is now.
Sold on The Frozen Farmer?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy The Frozen Farmer?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Frozen Farmer get a deal on Shark Tank?
Yes. The Frozen Farmer closed a deal for $125,000 in exchange for 30% equity, with Lori Greiner.
Which shark invested in The Frozen Farmer?
Lori Greiner invested in The Frozen Farmer ($125,000 total as aired).
What season of Shark Tank was The Frozen Farmer on?
The Frozen Farmer appeared in Season 11, Episode 17, which aired March 27, 2020.
How much was The Frozen Farmer asking for on Shark Tank?
The founders asked for $125,000 for 20% of the company, a $625K valuation.
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