The Cookie Dough Cafe
DealSpecialty Food
The Cookie Dough Cafe is a specialty food that got its big break on Shark Tank in Season 5, and convinced Lori Greiner and Steve Tisch to invest.
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From the show
The Shark Tank pitch
- $50K
- Asked for
- 20%
- Offered equity
- $250K
- Sought valuation
- $100K
- Deal amount
- 30%
- Deal equity
- $333K
- Deal valuation
The team stepped onto the carpet in Season 5, Episode 16 in the episode that aired January 31, 2014, bringing their Normal, IL business with them. The Cookie Dough Cafe, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $50,000 for 20% of the company, an implied valuation of $250K.
Lori Greiner and Steve Tisch teamed up at $100,000 for 30% equity. The deal valued the company at $333K.
Season 5 saw 116 pitches, and 60 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Cookie Dough Cafe?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did The Cookie Dough Cafe get a deal on Shark Tank?
Yes. The Cookie Dough Cafe closed a deal for $100,000 in exchange for 30% equity, with Lori Greiner and Steve Tisch.
Which shark invested in The Cookie Dough Cafe?
Lori Greiner and Steve Tisch invested in The Cookie Dough Cafe ($100,000 total as aired).
What season of Shark Tank was The Cookie Dough Cafe on?
The Cookie Dough Cafe appeared in Season 5, Episode 16, which aired January 31, 2014.
How much was The Cookie Dough Cafe asking for on Shark Tank?
The founders asked for $50,000 for 20% of the company, a $250K valuation.
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