The Cereal Killerz Kitchen
No DealRetail focused cereal-bar
The Cereal Killerz Kitchen, the retail focused cereal-bar, landed on the national radar after pitching the sharks in Season 12, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $125K
- Asked for
- 10%
- Offered equity
- $1.3M
- Sought valuation
Jessica and Chris Burns faced the sharks in Season 12, Episode 3 in the episode that aired October 30, 2020. The Cereal Killerz Kitchen, the retail focused cereal-bar, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $125,000 in exchange for 10% equity, putting a $1.3M valuation on the business.
The Cereal Killerz Kitchen couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy The Cereal Killerz Kitchen?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did The Cereal Killerz Kitchen get a deal on Shark Tank?
No. The Cereal Killerz Kitchen pitched the sharks but left Season 12 without a deal.
What season of Shark Tank was The Cereal Killerz Kitchen on?
The Cereal Killerz Kitchen appeared in Season 12, Episode 3, which aired October 30, 2020.
How much was The Cereal Killerz Kitchen asking for on Shark Tank?
The founders asked for $125,000 for 10% of the company, a $1.3M valuation.
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