Surprise Cake
No DealSurprise gifts inside of a cake
Surprise Cake, the surprise gifts inside of a cake, landed on the national radar after pitching the sharks in Season 12, where it won fans even without landing a deal.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Surprise Cake.
From the show
The Shark Tank pitch
- $200K
- Asked for
- 8%
- Offered equity
- $2.5M
- Sought valuation
Jordan Long and Liz Charm faced the sharks in Season 12, Episode 4 in the episode that aired November 6, 2020. Surprise Cake, the surprise gifts inside of a cake, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $200,000 in exchange for 8% equity, putting a $2.5M valuation on the business.
Surprise Cake couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Surprise Cake?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Surprise Cake get a deal on Shark Tank?
No. Surprise Cake pitched the sharks but left Season 12 without a deal.
What season of Shark Tank was Surprise Cake on?
Surprise Cake appeared in Season 12, Episode 4, which aired November 6, 2020.
How much was Surprise Cake asking for on Shark Tank?
The founders asked for $200,000 for 8% of the company, a $2.5M valuation.
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