Sub Zero Ice Cream
No DealSpecialty Food
Best known from its Shark Tank appearance, Sub Zero Ice Cream is a specialty food in Season 4, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 12%
- Offered equity
- $2.5M
- Sought valuation
Jerry and Naomi Hancock walked into the Tank in Season 4, Episode 13 in the episode that aired January 11, 2013, bringing their Provo, UT business with them. Sub Zero Ice Cream, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $300,000 for a 12% stake, which valued the company at $2.5M.
The sharks passed, and Sub Zero Ice Cream left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Sub Zero Ice Cream was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Sub Zero Ice Cream?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Sub Zero Ice Cream get a deal on Shark Tank?
No. Sub Zero Ice Cream pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Sub Zero Ice Cream on?
Sub Zero Ice Cream appeared in Season 4, Episode 13, which aired January 11, 2013.
How much was Sub Zero Ice Cream asking for on Shark Tank?
The founders asked for $300,000 for 12% of the company, a $2.5M valuation.
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