Southern Culture Artisan Foods
DealSpecialty Food
Southern Culture Artisan Foods, the specialty food, landed on the national radar after pitching the sharks in Season 5, and convinced Barbara Corcoran to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Southern Culture Artisan Foods.
From the show
The Shark Tank pitch
- $100K
- Asked for
- 25%
- Offered equity
- $400K
- Sought valuation
- $100K
- Deal amount
- 38%
- Deal equity
- $263K
- Deal valuation
Erica Barrett faced the sharks in Season 5, Episode 17 in the episode that aired February 21, 2014, bringing their Atlanta, GA business with them. Southern Culture Artisan Foods, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $100,000 in exchange for 25% equity, putting a $400K valuation on the business.
Barbara Corcoran made the deal at $100,000 for 38% equity. That priced the company at $263K, a haircut from the $400K the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 5, 60 of 116 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is Southern Culture Artisan Foods still in business?
Read our 2026 update on where the company is now.
Sold on Southern Culture Artisan Foods?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Southern Culture Artisan Foods?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Southern Culture Artisan Foods get a deal on Shark Tank?
Yes. Southern Culture Artisan Foods closed a deal for $100,000 in exchange for 38% equity, with Barbara Corcoran.
Which shark invested in Southern Culture Artisan Foods?
Barbara Corcoran invested in Southern Culture Artisan Foods ($100,000 total as aired).
What season of Shark Tank was Southern Culture Artisan Foods on?
Southern Culture Artisan Foods appeared in Season 5, Episode 17, which aired February 21, 2014.
How much was Southern Culture Artisan Foods asking for on Shark Tank?
The founders asked for $100,000 for 25% of the company, a $400K valuation.
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