Sor Soap
DealMuscle soap
Best known from its Shark Tank appearance, Sor Soap is a muscle soap in Season 15, and convinced Mark Cuban to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Sor Soap's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $100K
- Deal amount
- 20%
- Deal equity
- $500K
- Deal valuation
David Restiano and Dan Staats walked into the Tank in Season 15, Episode 20 in the episode that aired April 12, 2024, bringing their Brick, NJ business with them. Sor Soap, the muscle soap, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $100,000 for a 10% stake, which valued the company at $1M.
Mark Cuban made the deal at $100,000 for 20% equity. That priced the company at $500K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Sor Soap was one of 87 businesses to pitch in Season 15, where 59 deals got done. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
Is Sor Soap still in business?
Read our 2026 update on where the company is now.
Sold on Sor Soap?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Sor Soap?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Sor Soap get a deal on Shark Tank?
Yes. Sor Soap closed a deal for $100,000 in exchange for 20% equity, with Mark Cuban.
Which shark invested in Sor Soap?
Mark Cuban invested in Sor Soap ($100,000 total as aired).
What season of Shark Tank was Sor Soap on?
Sor Soap appeared in Season 15, Episode 20, which aired April 12, 2024.
How much was Sor Soap asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
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