Sock Tabs
Dealconnector to keep socks together
Sock Tabs is a connector to keep socks together that got its big break on Shark Tank in Season 7, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $50K
- Asked for
- 20%
- Offered equity
- $250K
- Sought valuation
- $50K
- Deal amount
- 30%
- Deal equity
- $167K
- Deal valuation
The team stepped onto the carpet in Season 7, Episode 9 in the episode that aired November 20, 2015. Sock Tabs, the connector to keep socks together, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $50,000 for 20% of the company, an implied valuation of $250K.
Daymond John made the deal at $50,000 for 30% equity. That priced the company at $167K, a haircut from the $250K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 7 saw 116 pitches, and 66 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Sock Tabs?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Sock Tabs get a deal on Shark Tank?
Yes. Sock Tabs closed a deal for $50,000 in exchange for 30% equity, with Daymond John.
Which shark invested in Sock Tabs?
Daymond John invested in Sock Tabs ($50,000 total as aired).
What season of Shark Tank was Sock Tabs on?
Sock Tabs appeared in Season 7, Episode 9, which aired November 20, 2015.
How much was Sock Tabs asking for on Shark Tank?
The founders asked for $50,000 for 20% of the company, a $250K valuation.
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