Snactiv
DealMess-free snacking tool
Snactiv is a mess-free snacking tool that got its big break on Shark Tank in Season 13, and convinced Lori Greiner and Kevin Hart to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
Founder Kevin Choi and Edwin Cho stepped onto the carpet in Season 13, Episode 10 in the episode that aired January 7, 2022. Snactiv, the mess-free snacking tool, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 10% of the company, an implied valuation of $2M.
Lori Greiner and Kevin Hart teamed up at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $2M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
Is Snactiv still in business?
Read our 2026 update on where the company is now.
Sold on Snactiv?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Snactiv?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Snactiv get a deal on Shark Tank?
Yes. Snactiv closed a deal for $200,000 in exchange for 20% equity, with Lori Greiner and Kevin Hart.
Which shark invested in Snactiv?
Lori Greiner and Kevin Hart invested in Snactiv ($200,000 total as aired).
What season of Shark Tank was Snactiv on?
Snactiv appeared in Season 13, Episode 10, which aired January 7, 2022.
How much was Snactiv asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
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