Slate
No DealChocolate Milk
Slate is a chocolate milk that got its big break on Shark Tank in Season 11, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 10%
- Offered equity
- $4M
- Sought valuation
Founder Manny Lubin and Josh Belinsky stepped onto the carpet in Season 11, Episode 23 in the episode that aired May 13, 2020. Slate, the chocolate milk, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $400,000 for 10% of the company, an implied valuation of $4M.
No deal. Every shark declined, and Slate walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 11 saw 96 pitches, and 63 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Slate?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Slate get a deal on Shark Tank?
No. Slate pitched the sharks but left Season 11 without a deal.
What season of Shark Tank was Slate on?
Slate appeared in Season 11, Episode 23, which aired May 13, 2020.
How much was Slate asking for on Shark Tank?
The founders asked for $400,000 for 10% of the company, a $4M valuation.
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