Scrub Daddy
DealKitchen Tools
Scrub Daddy is a kitchen tools that got its big break on Shark Tank in Season 4, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $100K
- Asked for
- 10%
- Offered equity
- $1M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
The team stepped onto the carpet in Season 4, Episode 7 in the episode that aired October 26, 2012, bringing their Folcroft, PA business with them. Scrub Daddy, the kitchen tools, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $100,000 for 10% of the company, an implied valuation of $1M.
Lori Greiner made the deal at $200,000 for 20% equity. The deal valued the company at $1M.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
The full story
Everything to know about Scrub Daddy
Scrub Daddy is a smiling, round scrubbing sponge made from a special FlexTexture foam that changes feel with water temperature, firm in cold water for scouring and soft in warm water for gentler cleaning. It was invented by Aaron Krause of the Philadelphia area, who had earlier built and sold a car-buffing business and rediscovered the foam material as a dish and surface scrubber that resisted odors and rinsed clean.
Krause appeared in Season 4 asking for 100,000 dollars for 10 percent. His live demo, scrubbing dishes and showing how the texture shifted with temperature, electrified the room and set off a bidding situation among the sharks. Lori Greiner won the deal at 200,000 dollars for 20 percent, immediately recognizing it as a perfect fit for her retail and QVC playbook.
Scrub Daddy stood out because the demo proved the product instantly and the smiley-face shape made it instantly recognizable, with the mouth doubling as a grip and a spot to clean utensils. Pairing a genuinely useful design with Lori's mastery of as-seen-on-TV retail turned a simple sponge into one of the most recognizable Shark Tank products ever.
Where Scrub Daddy is now
The response was immediate. When the episode aired, Scrub Daddy quickly sold out a large run of sponges on QVC, and the brand rode that momentum into mass retail. Over the following years it expanded into a wide family of cleaning products and became a fixture on store shelves nationwide, frequently cited as the most successful product in Shark Tank history.
As of 2026 Scrub Daddy is still operating and remains a major cleaning-products brand with Aaron Krause leading it and a lineup that has grown well past the original sponge. Reporting consistently describes the company among the top Shark Tank successes by lifetime sales, with continued availability across major retailers.
Where to buy Scrub Daddy
Scrub Daddy is easy to find on Amazon, at scrubdaddy.com, and in most major grocery, drug, and big-box stores. Beyond the original smiley sponge you can buy variants like Scrub Mommy, Damp Duster, and many other cleaning tools. The original is inexpensive, lasts well, resists odors, and rinses clean, so for everyday dishes and surfaces it remains a genuinely useful buy and an easy product to recommend.
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Frequently asked questions
Where can I buy Scrub Daddy?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Scrub Daddy get a deal on Shark Tank?
Yes. Scrub Daddy closed a deal for $200,000 in exchange for 20% equity, with Lori Greiner.
Which shark invested in Scrub Daddy?
Lori Greiner invested in Scrub Daddy ($200,000 total as aired).
What season of Shark Tank was Scrub Daddy on?
Scrub Daddy appeared in Season 4, Episode 7, which aired October 26, 2012.
How much was Scrub Daddy asking for on Shark Tank?
The founders asked for $100,000 for 10% of the company, a $1M valuation.
What makes Scrub Daddy different from a regular sponge?
Its FlexTexture foam changes with water temperature, getting firm in cold water for tough scrubbing and soft in warm water for gentler cleaning. It also resists odors and rinses clean, and the smiley shape helps you grip it and clean utensils.
Is Scrub Daddy still in business?
Yes. It is still operating in 2026, is led by founder Aaron Krause, and is widely regarded as the most successful Shark Tank product ever by lifetime sales.
Where can I buy Scrub Daddy?
It is sold on Amazon, at scrubdaddy.com, and in most major grocery, drug, and big-box stores, along with a large family of related cleaning products.
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