Roq Innovation
DealInnovative hats with lights
Roq Innovation is a innovative hats with lights that got its big break on Shark Tank in Season 13, and convinced Kevin O'Leary and Peter Jones to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 15%
- Offered equity
- $1.3M
- Sought valuation
- $200K
- Deal amount
- 20%
- Deal equity
- $1M
- Deal valuation
Founder Racquel Graham stepped onto the carpet in Season 13, Episode 11 in the episode that aired January 14, 2022. Roq Innovation, the innovative hats with lights, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $200,000 for 15% of the company, an implied valuation of $1.3M.
Kevin O'Leary and Peter Jones teamed up at $200,000 for 20% equity. That priced the company at $1M, a haircut from the $1.3M the founders walked in asking for, which is how negotiations in the Tank usually go. The structure included a royalty component.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Roq Innovation?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Roq Innovation get a deal on Shark Tank?
Yes. Roq Innovation closed a deal for $200,000 in exchange for 20% equity, with Kevin O'Leary and Peter Jones.
Which shark invested in Roq Innovation?
Kevin O'Leary and Peter Jones invested in Roq Innovation ($200,000 total as aired).
What season of Shark Tank was Roq Innovation on?
Roq Innovation appeared in Season 13, Episode 11, which aired January 14, 2022.
How much was Roq Innovation asking for on Shark Tank?
The founders asked for $200,000 for 15% of the company, a $1.3M valuation.
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