Reviver
DealPersonal Care and Cosmetics
Reviver is a personal care and cosmetics that got its big break on Shark Tank in Season 6, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 5%
- Offered equity
- $3M
- Sought valuation
- $150K
- Deal amount
- 15%
- Deal equity
- $1M
- Deal valuation
Founder Ben and Eric Kusin stepped onto the carpet in Season 6, Episode 4 in the episode that aired October 10, 2014, bringing their Dallas, TX business with them. Reviver, the personal care and cosmetics, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 5% of the company, an implied valuation of $3M.
Lori Greiner made the deal at $150,000 for 15% equity. That priced the company at $1M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Reviver?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Reviver get a deal on Shark Tank?
Yes. Reviver closed a deal for $150,000 in exchange for 15% equity, with Lori Greiner.
Which shark invested in Reviver?
Lori Greiner invested in Reviver ($150,000 total as aired).
What season of Shark Tank was Reviver on?
Reviver appeared in Season 6, Episode 4, which aired October 10, 2014.
How much was Reviver asking for on Shark Tank?
The founders asked for $150,000 for 5% of the company, a $3M valuation.
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