Rekkie
DealSmart snow goggles
Best known from its Shark Tank appearance, Rekkie is a smart snow goggles in Season 15, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 10%
- Offered equity
- $3M
- Sought valuation
- $300K
- Deal amount
- 12.5%
- Deal equity
- $2.4M
- Deal valuation
Fletcher, David and Henry Pease walked into the Tank in Season 15, Episode 7 in the episode that aired November 17, 2023. Rekkie, the smart snow goggles, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $300,000 for a 10% stake, which valued the company at $3M.
Mark Cuban made the deal at $300,000 for 12.5% equity. That priced the company at $2.4M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Rekkie was one of 87 businesses to pitch in Season 15, where 59 deals got done. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
The full story
Everything to know about Rekkie
Rekkie makes smart snow goggles with a built-in heads-up display that shows speed, navigation, messages, and group location so skiers and snowboarders stay connected without pulling out a phone in the cold. The company was founded by brothers Fletcher, David, and Henry Pease from the Cincinnati area, who wanted a way to keep track of friends and information on the mountain while keeping their eyes on the slope.
The brothers entered Season 15 asking for 300,000 dollars for a 10 percent stake and demonstrated how the display works inside the goggles. Mark Cuban, who gravitates toward connected hardware, took interest in the technology and the team. After back and forth, he made a deal at a slightly higher equity share than the original ask, betting on the product and the founders' technical ability.
Rekkie stood out because it packed a usable display into a normal-looking pair of goggles rather than a clunky add-on, and the family-of-brothers story gave the pitch personality. The idea of staying linked with your group on a big mountain without fumbling for a phone is easy to grasp, which helped the product land with both the sharks and viewers.
Where Rekkie is now
After airing, Rekkie used the exposure to grow direct sales through its website and continued improving the hardware. The brand rolled out an upgraded model with a brighter, higher-resolution display, better goggle-to-goggle range, and improved anti-fog lenses, showing it was investing in the technology rather than coasting on the TV appearance.
As of 2026 Rekkie is still operating and selling through rekkie.com, and it has released further updates including a newer lens and HUD generation with longer battery life and a quick-change magnetic lens system. The company remains an independent brand focused on smart eyewear for snow sports, with hints at potential applications beyond recreation.
Where to buy Rekkie
Rekkie smart snow goggles are sold directly at rekkie.com, where you can buy the goggles and related lenses and bundles. A purchase gets you the goggles with the built-in heads-up display plus access to the companion app for connecting with your group and tracking stats. They make the most sense for skiers and snowboarders who ride often and value staying connected on the mountain. Casual once-a-year riders may find standard goggles more than enough.
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Frequently asked questions
Where can I buy Rekkie?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Rekkie get a deal on Shark Tank?
Yes. Rekkie closed a deal for $300,000 in exchange for 12.5% equity, with Mark Cuban.
Which shark invested in Rekkie?
Mark Cuban invested in Rekkie ($300,000 total as aired).
What season of Shark Tank was Rekkie on?
Rekkie appeared in Season 15, Episode 7, which aired November 17, 2023.
How much was Rekkie asking for on Shark Tank?
The founders asked for $300,000 for 10% of the company, a $3M valuation.
What do Rekkie smart goggles do?
Rekkie goggles have a built-in heads-up display that shows speed, navigation, incoming messages, and the location of friends in your group, so you can see key information without taking out your phone on the slope.
Who founded Rekkie?
Rekkie was founded by brothers Fletcher, David, and Henry Pease from the Cincinnati area. They pitched the smart snow goggles on Shark Tank Season 15 and made a deal with Mark Cuban.
Is Rekkie still in business?
Yes. Rekkie is still operating in 2026, selling through rekkie.com, and has released upgraded models with brighter displays, longer battery life, and a magnetic lens system.
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