Pulp Pantry
DealVegan snacks made from discarded produce pulp
Pulp Pantry is a vegan snacks made from discarded produce pulp that got its big break on Shark Tank in Season 13, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 10%
- Offered equity
- $5M
- Sought valuation
- $500K
- Deal amount
- 17%
- Deal equity
- $2.9M
- Deal valuation
Founder Kaitlin Mogentale stepped onto the carpet in Season 13, Episode 22 in the episode that aired May 2, 2022. Pulp Pantry, the vegan snacks made from discarded produce pulp, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $500,000 for 10% of the company, an implied valuation of $5M.
Mark Cuban made the deal at $500,000 for 17% equity. That priced the company at $2.9M, a haircut from the $5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 13 saw 96 pitches, and 64 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Pulp Pantry?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Pulp Pantry get a deal on Shark Tank?
Yes. Pulp Pantry closed a deal for $500,000 in exchange for 17% equity, with Mark Cuban.
Which shark invested in Pulp Pantry?
Mark Cuban invested in Pulp Pantry ($500,000 total as aired).
What season of Shark Tank was Pulp Pantry on?
Pulp Pantry appeared in Season 13, Episode 22, which aired May 2, 2022.
How much was Pulp Pantry asking for on Shark Tank?
The founders asked for $500,000 for 10% of the company, a $5M valuation.
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