Proper Good
DealMeal order service with natural, healthy soups
Best known from its Shark Tank appearance, Proper Good is a meal order service with natural, healthy soups in Season 13, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 10%
- Offered equity
- $4M
- Sought valuation
- $400K
- Deal amount
- 20%
- Deal equity
- $2M
- Deal valuation
Christopher and Jennifer Jane walked into the Tank in Season 13, Episode 2 in the episode that aired October 15, 2021. Proper Good, the meal order service with natural, healthy soups, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $400,000 for a 10% stake, which valued the company at $4M.
Mark Cuban made the deal at $400,000 for 20% equity. That priced the company at $2M, a haircut from the $4M the founders walked in asking for, which is how negotiations in the Tank usually go.
Proper Good was one of 96 businesses to pitch in Season 13, where 64 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Proper Good?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Proper Good get a deal on Shark Tank?
Yes. Proper Good closed a deal for $400,000 in exchange for 20% equity, with Mark Cuban.
Which shark invested in Proper Good?
Mark Cuban invested in Proper Good ($400,000 total as aired).
What season of Shark Tank was Proper Good on?
Proper Good appeared in Season 13, Episode 2, which aired October 15, 2021.
How much was Proper Good asking for on Shark Tank?
The founders asked for $400,000 for 10% of the company, a $4M valuation.
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