PRO-NRG
DealNon-Alcoholic Beverages
PRO-NRG, the non-alcoholic beverages, landed on the national radar after pitching the sharks in Season 4, and convinced Daymond John to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 15%
- Offered equity
- $1.7M
- Sought valuation
- $250K
- Deal amount
- 30%
- Deal equity
- $833K
- Deal valuation
Tania Patruno and Brandon Jacobs faced the sharks in Season 4, Episode 6 in the episode that aired October 19, 2012, bringing their Woodbridge, NJ business with them. PRO-NRG, the non-alcoholic beverages, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $250,000 in exchange for 15% equity, putting a $1.7M valuation on the business.
Daymond John made the deal at $250,000 for 30% equity. That priced the company at $833K, a haircut from the $1.7M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 4, 52 of 103 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about PRO-NRG
PRO-NRG was a line of protein-infused flavored waters, a lighter alternative to thick protein shakes for people who wanted protein in a refreshing, drinkable form. The brand was led by Tania Patruno of Woodbridge, New Jersey, who pitched alongside two-time Super Bowl champion running back Brandon Jacobs, an investor and the face of the product.
Patruno asked for 250,000 dollars for 15 percent. The sharks were impressed that, just months after launch, she had already pushed the drink into roughly 3,000 stores in the New York area through her own hustle. Daymond John was the interested shark, offering 250,000 dollars for 30 percent, with the deal tied to one of his existing supplement partnerships. Patruno agreed.
PRO-NRG stood out for two reasons: the unusual protein water format in a category dominated by shakes and powders, and the celebrity firepower of Brandon Jacobs standing behind it. Tania Patruno's early retail traction made the pitch feel like a real, fast-moving business rather than just an idea.
Where PRO-NRG is now
The brand grew quickly at first. Sales reportedly climbed from around 165,000 dollars before the show toward 1.5 million dollars in the following year, and the product reached Walgreens locations nationwide, with bigger projections ahead. For a stretch, PRO-NRG looked like a breakout beverage story.
The growth did not hold. The company later ran into business and legal difficulties and is no longer operating. Tania Patruno moved on to a career in real estate in New Jersey. PRO-NRG protein water is not produced or sold today through any official channel.
Where to buy PRO-NRG
PRO-NRG is no longer available. The company is out of business, so the protein water is not sold on the brand's old site, in stores, or through any official channel. There is no current product or support behind it. Shoppers interested in the concept can find protein water and clear protein drinks from a number of other beverage brands that have since entered the category through grocery and online retailers.
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Frequently asked questions
Where can I buy PRO-NRG?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did PRO-NRG get a deal on Shark Tank?
Yes. PRO-NRG closed a deal for $250,000 in exchange for 30% equity, with Daymond John.
Which shark invested in PRO-NRG?
Daymond John invested in PRO-NRG ($250,000 total as aired).
What season of Shark Tank was PRO-NRG on?
PRO-NRG appeared in Season 4, Episode 6, which aired October 19, 2012.
How much was PRO-NRG asking for on Shark Tank?
The founders asked for $250,000 for 15% of the company, a $1.7M valuation.
Is PRO-NRG still sold?
No. The company went out of business, and PRO-NRG protein water is no longer produced or available through any official seller.
Who pitched PRO-NRG on Shark Tank?
Tania Patruno pitched the protein water, joined by former NFL running back Brandon Jacobs, who backed the product personally.
What deal did PRO-NRG get?
Daymond John offered 250,000 dollars for 30 percent, with the deal connected to one of his existing supplement company partnerships, and Patruno accepted.
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