Priority One Canine
No DealProfessional Services
Priority One Canine is a professional services that got its big break on Shark Tank in Season 6, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 15%
- Offered equity
- $500K
- Sought valuation
Founder Wade and Lori Morrell stepped onto the carpet in Season 6, Episode 8 in the episode that aired November 7, 2014, bringing their Pickerington, OH business with them. Priority One Canine, the professional services, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 15% of the company, an implied valuation of $500K.
No deal. Every shark declined, and Priority One Canine walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Priority One Canine?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Priority One Canine get a deal on Shark Tank?
No. Priority One Canine pitched the sharks but left Season 6 without a deal.
What season of Shark Tank was Priority One Canine on?
Priority One Canine appeared in Season 6, Episode 8, which aired November 7, 2014.
How much was Priority One Canine asking for on Shark Tank?
The founders asked for $75,000 for 15% of the company, a $500K valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
