Press Waffle Co
Deal. - waffle franchise
Best known from its Shark Tank appearance, Press Waffle Co is a . - waffle franchise in Season 10, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 8%
- Offered equity
- $2.5M
- Sought valuation
- $300K
- Deal amount
- 15%
- Deal equity
- $2M
- Deal valuation
The founders walked into the Tank in Season 10, Episode 17 in the episode that aired March 24, 2019. Press Waffle Co, the . - waffle franchise, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $200,000 for a 8% stake, which valued the company at $2.5M.
Barbara Corcoran made the deal at $300,000 for 15% equity. That priced the company at $2M, a haircut from the $2.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Press Waffle Co was one of 92 businesses to pitch in Season 10, where 63 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is Press Waffle Co still in business?
Read our 2026 update on where the company is now.
Sold on Press Waffle Co?
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Frequently asked questions
Where can I buy Press Waffle Co?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Press Waffle Co get a deal on Shark Tank?
Yes. Press Waffle Co closed a deal for $300,000 in exchange for 15% equity, with Barbara Corcoran.
Which shark invested in Press Waffle Co?
Barbara Corcoran invested in Press Waffle Co ($300,000 total as aired).
What season of Shark Tank was Press Waffle Co on?
Press Waffle Co appeared in Season 10, Episode 17, which aired March 24, 2019.
How much was Press Waffle Co asking for on Shark Tank?
The founders asked for $200,000 for 8% of the company, a $2.5M valuation.
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