Pluto

No Deal

pillow for different sleeping styles

Season 12 · Ep 24 Home & LifestyleAired May 14, 2021

Pluto, the pillow for different sleeping styles, landed on the national radar after pitching the sharks in Season 12, where it won fans even without landing a deal.

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From the show

The Shark Tank pitch

$400K
Asked for: 5%
Offered equity: $8M
Sought valuation

Susana Saeliu and Kevin Li faced the sharks in Season 12, Episode 24 in the episode that aired May 14, 2021. Pluto, the pillow for different sleeping styles, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.

They came in asking $400,000 in exchange for 5% equity, putting a $8M valuation on the business.

Pluto couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.

Across Season 12, 71 of 100 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Pluto?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Pluto get a deal on Shark Tank?

No. Pluto pitched the sharks but left Season 12 without a deal.

What season of Shark Tank was Pluto on?

Pluto appeared in Season 12, Episode 24, which aired May 14, 2021.

How much was Pluto asking for on Shark Tank?

The founders asked for $400,000 for 5% of the company, a $8M valuation.

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