Plated
DealSpecialty Food
Plated, the specialty food, landed on the national radar after pitching the sharks in Season 5, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $500K
- Asked for
- 4%
- Offered equity
- $12.5M
- Sought valuation
- $500K
- Deal amount
- 5.6%
- Deal equity
- $9.0M
- Deal valuation
The entrepreneurs faced the sharks in Season 5, Episode 22 in the episode that aired April 4, 2014, bringing their New York, NY business with them. Plated, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $500,000 in exchange for 4% equity, putting a $12.5M valuation on the business.
Mark Cuban made the deal at $500,000 for 5.6% equity. That priced the company at $9.0M, a haircut from the $12.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 5, 60 of 116 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Plated?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Plated get a deal on Shark Tank?
Yes. Plated closed a deal for $500,000 in exchange for 5.6% equity, with Mark Cuban.
Which shark invested in Plated?
Mark Cuban invested in Plated ($500,000 total as aired).
What season of Shark Tank was Plated on?
Plated appeared in Season 5, Episode 22, which aired April 4, 2014.
How much was Plated asking for on Shark Tank?
The founders asked for $500,000 for 4% of the company, a $12.5M valuation.
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