Pink Picasso
Dealpaint by numbers paint kit
Pink Picasso, the paint by numbers paint kit, landed on the national radar after pitching the sharks in Season 13, and convinced Lori Greiner and Daniel Lubetzky to invest.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 5%
- Offered equity
- $8M
- Sought valuation
- $500K
- Deal amount
- 15%
- Deal equity
- $3.3M
- Deal valuation
Ashley and Brittany Silfies faced the sharks in Season 13, Episode 7 in the episode that aired November 19, 2021. Pink Picasso, the paint by numbers paint kit, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
They came in asking $400,000 in exchange for 5% equity, putting a $8M valuation on the business.
Lori Greiner and Daniel Lubetzky teamed up at $500,000 for 15% equity. That priced the company at $3.3M, a haircut from the $8M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 13, 64 of 96 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
The full story
Everything to know about Pink Picasso
Pink Picasso sells paint-by-numbers kits aimed at adults and beginners who want a relaxing, screen-free creative project. Each kit comes with a printed canvas, numbered paints and brushes so anyone can produce a finished painting by following the guide. Founders Ashley and Brittany Silfies, family by marriage, started the business as a side project and grew it into a notable name in the at-home crafting and hobby space.
On Season 13 they asked for 400,000 dollars for 5 percent, arriving with impressive revenue that triggered a bidding war. Lori Greiner and Daniel Lubetzky teamed up, and an agreement was reached on air at 500,000 dollars for 15 percent split between the two sharks. The strong sales numbers were what pulled multiple sharks into the chase for a stake in the company.
Pink Picasso resonated because it tapped into the surge of interest in calming, hands-on hobbies. Paint-by-numbers is approachable, satisfying and giftable, and the brand leaned into fun, trendy designs rather than dated imagery. That mix of accessibility and modern style, plus standout revenue for a craft company, made it one of the more talked-about pitches of its episode.
Where Pink Picasso is now
The brand kept growing and broadening its catalog after the show, adding more paint-by-numbers lines across different themes and difficulty levels, plus related creative products. It also earned repeated recognition on high-profile gift lists, which helped drive seasonal demand and widened its retail presence.
Notably, the founders have said the televised deal with Lori Greiner and Daniel Lubetzky did not ultimately close, and that they chose to retain full ownership of the company. Even without the sharks, Pink Picasso continued to expand. As of 2026 it remains active, selling through its own site, Amazon and major retailers.
Where to buy Pink Picasso
Pink Picasso kits are available on the official pinkpicassokits.com website, on Amazon, and through major retailers that have carried the brand. Each kit includes the canvas, numbered paints and brushes, with designs spanning multiple themes and skill levels from beginner to more advanced. It makes an easy gift and a low-pressure way to unwind. If you enjoy methodical, calming projects and like having a finished piece to hang, it is a fun and affordable buy.
Is Pink Picasso still in business?
Read our 2026 update on where the company is now.
Sold on Pink Picasso?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Pink Picasso?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Pink Picasso get a deal on Shark Tank?
Yes. Pink Picasso closed a deal for $500,000 in exchange for 15% equity, with Lori Greiner and Daniel Lubetzky.
Which shark invested in Pink Picasso?
Lori Greiner and Daniel Lubetzky invested in Pink Picasso ($500,000 total as aired).
What season of Shark Tank was Pink Picasso on?
Pink Picasso appeared in Season 13, Episode 7, which aired November 19, 2021.
How much was Pink Picasso asking for on Shark Tank?
The founders asked for $400,000 for 5% of the company, a $8M valuation.
Did Pink Picasso actually close a deal on Shark Tank?
An offer was accepted on air from Lori Greiner and Daniel Lubetzky, but the founders later said the deal did not ultimately close and that they chose to keep full ownership. The company continued to grow independently afterward.
What comes in a Pink Picasso kit?
Each kit includes a printed canvas marked with numbered sections, matching numbered paints and brushes. You match the paint to the numbers to complete the design, so no prior painting experience is needed.
Where can I buy Pink Picasso kits?
They are sold on the official pinkpicassokits.com site, on Amazon, and through major retailers that have stocked the brand. The lineup spans different themes and difficulty levels for beginners and more experienced painters.
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