Phonesoap
DealStorage and Cleaning Products
Phonesoap is a storage and cleaning products that got its big break on Shark Tank in Season 6, and convinced Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 7.5%
- Offered equity
- $4M
- Sought valuation
- $300K
- Deal amount
- 10%
- Deal equity
- $3M
- Deal valuation
Founder Dan Barnes and Wesley LaPorte stepped onto the carpet in Season 6, Episode 16 in the episode that aired January 30, 2015, bringing their Provo, UT business with them. Phonesoap, the storage and cleaning products, pitched in the Tech & Software category, one of 73 tech & software businesses to brave the Tank across all 17 seasons.
The ask was $300,000 for 7.5% of the company, an implied valuation of $4M.
Lori Greiner made the deal at $300,000 for 10% equity. That priced the company at $3M, a haircut from the $4M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 6 saw 116 pitches, and 66 of them closed a deal on air. In the Tech & Software category overall, roughly 56% of pitches have landed a shark across the show's history.
The full story
Everything to know about Phonesoap
PhoneSoap is a small box that uses UV-C light to sanitize a smartphone while it charges, killing germs that build up on a device people touch constantly. The company was founded in Provo, Utah, by cousins Dan Barnes and Wesley LaPorte, who were struck by research showing how dirty the average phone is and decided to build a simple, hands-off way to disinfect it during routine charging.
The pair pitched for 300,000 dollars in exchange for 7.5 percent of the company. Lori Greiner immediately recognized a product she could sell, both for its clear health benefit and its strong fit for live retail demonstration. She made an offer and the two sides settled at 300,000 dollars for 10 percent, pairing the founders' product with Lori's proven ability to move household gadgets at scale.
PhoneSoap stood out because it solved a problem most people had never thought about but instantly understood once it was explained. The pitch combined a memorable hygiene statistic with a tidy, easy-to-demonstrate device, and Lori's enthusiasm signaled that this was the kind of product she could turn into a long-running retail success.
Where Phonesoap is now
With Lori's backing, PhoneSoap moved into broad retail and television selling, and the brand expanded its lineup to include larger sanitizing models and accessories. The category got an enormous boost during the COVID-19 pandemic, when public awareness of surface germs surged and demand for personal sanitizing devices climbed sharply, accelerating the company's growth.
As of 2026 PhoneSoap is still active and is regularly cited as one of the most successful products in Shark Tank history, with cumulative sales reported in the hundreds of millions of dollars over the years. The company continues to sell UV-C sanitizing products for phones and other small items through its own site and retail partners.
Where to buy Phonesoap
PhoneSoap products are sold on Amazon and through the official PhoneSoap website, with several models ranging from the original single-phone sanitizer to larger units that hold bigger items. A typical unit charges your phone while UV-C light disinfects the surface in a few minutes. For anyone bothered by how much bacteria collects on a phone, it is a genuinely useful gadget, and the brand's long retail track record makes it a safe, well-supported buy.
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Frequently asked questions
Where can I buy Phonesoap?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Phonesoap get a deal on Shark Tank?
Yes. Phonesoap closed a deal for $300,000 in exchange for 10% equity, with Lori Greiner.
Which shark invested in Phonesoap?
Lori Greiner invested in Phonesoap ($300,000 total as aired).
What season of Shark Tank was Phonesoap on?
Phonesoap appeared in Season 6, Episode 16, which aired January 30, 2015.
How much was Phonesoap asking for on Shark Tank?
The founders asked for $300,000 for 7.5% of the company, a $4M valuation.
Does PhoneSoap actually work?
PhoneSoap uses UV-C light to disinfect the surface of a phone, a technology widely used for sanitizing. It is designed to reduce surface germs on the device while it charges. It cleans the exterior surfaces exposed to the light rather than the inside of the phone.
What deal did PhoneSoap get on Shark Tank?
Lori Greiner invested 300,000 dollars for 10 percent of PhoneSoap. The cousins had originally asked for the same amount in exchange for 7.5 percent, and Lori's retail and television selling power proved central to the brand's later success.
Is PhoneSoap still in business?
Yes. PhoneSoap remains active in 2026 and is one of the highest-grossing Shark Tank products to date. It continues to sell UV-C sanitizing devices for phones and other small items through its website and major retailers.
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