Peekaboo

Peekaboo

No Deal

Ice cream with hidden vegetables

Season 12 · Ep 8Food & DrinkAired December 11, 2020

Peekaboo, the ice cream with hidden vegetables, landed on the national radar after pitching the sharks in Season 12, where it won fans even without landing a deal.

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From the show

The Shark Tank pitch

$800K
Asked for
8%
Offered equity
$10M
Sought valuation
No deal

Jessica Weiss Levison faced the sharks in Season 12, Episode 8 in the episode that aired December 11, 2020. Peekaboo, the ice cream with hidden vegetables, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.

They came in asking $800,000 in exchange for 8% equity, putting a $10M valuation on the business.

Peekaboo couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Tank empty-handed.

Across Season 12, 71 of 100 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Peekaboo?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Peekaboo get a deal on Shark Tank?

No. Peekaboo pitched the sharks but left Season 12 without a deal.

What season of Shark Tank was Peekaboo on?

Peekaboo appeared in Season 12, Episode 8, which aired December 11, 2020.

How much was Peekaboo asking for on Shark Tank?

The founders asked for $800,000 for 8% of the company, a $10M valuation.

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