P Nuff Crunch
Dealnon-gmo, plant-based, puffed peanut snack
Best known from its Shark Tank appearance, P Nuff Crunch is a non-gmo, plant-based, puffed peanut snack in Season 12, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $300K
- Asked for
- 10%
- Offered equity
- $3M
- Sought valuation
- $400K
- Deal amount
- 25%
- Deal equity
- $1.6M
- Deal valuation
Juan Salinas walked into the Tank in Season 12, Episode 2 in the episode that aired October 23, 2020. P Nuff Crunch, the non-gmo, plant-based, puffed peanut snack, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $300,000 for a 10% stake, which valued the company at $3M.
Mark Cuban made the deal at $400,000 for 25% equity. That priced the company at $1.6M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
P Nuff Crunch was one of 100 businesses to pitch in Season 12, where 71 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about P Nuff Crunch
P-Nuff Crunch is a puffed, peanut-based snack designed to be crunchy and satisfying while delivering plant protein and fiber. It is non-GMO and plant-based, positioned as a better-for-you alternative to standard puffed corn snacks. Founder Juan Salinas, who holds a doctorate and a deep background in food science, developed the recipe to use the whole peanut and brown rice, turning a familiar legume into a light, airy crunch.
On Season 12 Salinas asked for 300,000 dollars for 10 percent. His scientific credibility and the snack's clean nutrition profile resonated with Mark Cuban, who appreciated both the product and the founder's command of the details. The two reached a deal at 400,000 dollars for 25 percent, giving Salinas more capital than he initially sought in exchange for a larger equity stake.
P-Nuff stood out because it came from a genuine food scientist who could explain exactly why the product worked, from the protein content to the puffing process. That expertise, paired with a snack that actually tasted good and filled a gap between junk food and bland health bites, made it a credible bet rather than just another packaged snack hoping to ride the Shark Tank bump.
Where P Nuff Crunch is now
The episode drove a sharp spike in sales, and Salinas used the momentum to invest in production. The company built out its own manufacturing capability, refreshed its branding, broadened its flavor lineup and pushed into retail distribution beyond its early online base.
The deal with Mark Cuban reportedly closed in 2024, later than the original airing, after which growth continued. P-Nuff Crunch has reported placement in retailers and on Amazon, and Salinas has also opened up his peanut-snack manufacturing facility to other makers as a co-packer. As of 2026 the company remains active, with an operational website and ongoing product availability.
Where to buy P Nuff Crunch
P-Nuff Crunch is sold through its official site at pnuff.com and through Amazon, along with selected grocery and natural-food retailers. You get puffed peanut snacks in several flavors, with the pitch centered on plant protein, fiber and a non-GMO recipe. If you want a crunchy snack that leans more nutritious than typical cheese puffs without going fully flavorless, it is a solid pick. Buying direct or in multipacks is usually the most economical way to stock up.
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Frequently asked questions
Where can I buy P Nuff Crunch?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did P Nuff Crunch get a deal on Shark Tank?
Yes. P Nuff Crunch closed a deal for $400,000 in exchange for 25% equity, with Mark Cuban.
Which shark invested in P Nuff Crunch?
Mark Cuban invested in P Nuff Crunch ($400,000 total as aired).
What season of Shark Tank was P Nuff Crunch on?
P Nuff Crunch appeared in Season 12, Episode 2, which aired October 23, 2020.
How much was P Nuff Crunch asking for on Shark Tank?
The founders asked for $300,000 for 10% of the company, a $3M valuation.
What is P-Nuff Crunch made of?
P-Nuff Crunch is a puffed snack made primarily from peanuts and brown rice. It is non-GMO and plant-based, and it is marketed for its plant protein and fiber content compared with standard puffed corn snacks.
Did the Mark Cuban deal actually happen?
Yes. Founder Juan Salinas accepted Mark Cuban's offer on the show, and reporting indicates the deal closed in 2024, somewhat after the original airing. The company has continued to grow since then.
Where can I buy P-Nuff Crunch?
It is available on the official pnuff.com website and on Amazon, plus selected retailers. Buying directly or in multipacks is generally the best value if you plan to keep it on hand.
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