Obvious Wines
Dealwine
Obvious Wines, the wine, landed on the national radar after pitching the sharks in Season 10, and convinced Lori Greiner to invest.
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Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Obvious Wines.
From the show
The Shark Tank pitch
- $150K
- Asked for
- 5%
- Offered equity
- $3M
- Sought valuation
- $160K
- Deal amount
- 12.5%
- Deal equity
- $1.3M
- Deal valuation
The entrepreneurs faced the sharks in Season 10, Episode 12 in the episode that aired January 27, 2019. Obvious Wines, the wine, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 5% equity, putting a $3M valuation on the business.
Lori Greiner made the deal at $160,000 for 12.5% equity. That priced the company at $1.3M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 10, 63 of 92 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Obvious Wines?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Obvious Wines get a deal on Shark Tank?
Yes. Obvious Wines closed a deal for $160,000 in exchange for 12.5% equity, with Lori Greiner.
Which shark invested in Obvious Wines?
Lori Greiner invested in Obvious Wines ($160,000 total as aired).
What season of Shark Tank was Obvious Wines on?
Obvious Wines appeared in Season 10, Episode 12, which aired January 27, 2019.
How much was Obvious Wines asking for on Shark Tank?
The founders asked for $150,000 for 5% of the company, a $3M valuation.
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