Nui
Deallow-sugar diet cookies
Nui is a low-sugar diet cookies that got its big break on Shark Tank in Season 10, and convinced Alex Rodriguez to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Shark Tank products rebrand or sell under a parent company. The button above searches current Nui listings on Amazon so you see what's actually available today.
From the show
The Shark Tank pitch
- $300K
- Asked for
- 10%
- Offered equity
- $3M
- Sought valuation
- $300K
- Deal amount
- 25%
- Deal equity
- $1.2M
- Deal valuation
The team stepped onto the carpet in Season 10, Episode 6 in the episode that aired November 25, 2018. Nui, the low-sugar diet cookies, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $300,000 for 10% of the company, an implied valuation of $3M.
Alex Rodriguez made the deal at $300,000 for 25% equity. That priced the company at $1.2M, a haircut from the $3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 10 saw 92 pitches, and 63 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Sold on Nui?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Nui?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Nui get a deal on Shark Tank?
Yes. Nui closed a deal for $300,000 in exchange for 25% equity, with Alex Rodriguez.
Which shark invested in Nui?
Alex Rodriguez invested in Nui ($300,000 total as aired).
What season of Shark Tank was Nui on?
Nui appeared in Season 10, Episode 6, which aired November 25, 2018.
How much was Nui asking for on Shark Tank?
The founders asked for $300,000 for 10% of the company, a $3M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
