Nu Milk
DealPlant-based milk machine
Best known from its Shark Tank appearance, Nu Milk is a plant-based milk machine in Season 12, and convinced Mark Cuban to invest.
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From the show
The Shark Tank pitch
- $1M
- Asked for
- 5%
- Offered equity
- $20M
- Sought valuation
- $1M
- Deal amount
- 7%
- Deal equity
- $14.3M
- Deal valuation
Joe Savino and Ari Tolwin walked into the Tank in Season 12, Episode 18 in the episode that aired March 26, 2021. Nu Milk, the plant-based milk machine, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $1,000,000 for a 5% stake, which valued the company at $20M.
Mark Cuban made the deal at $1,000,000 for 7% equity. That priced the company at $14.3M, a haircut from the $20M the founders walked in asking for, which is how negotiations in the Tank usually go.
Nu Milk was one of 100 businesses to pitch in Season 12, where 71 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Nu Milk?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Nu Milk get a deal on Shark Tank?
Yes. Nu Milk closed a deal for $1,000,000 in exchange for 7% equity, with Mark Cuban.
Which shark invested in Nu Milk?
Mark Cuban invested in Nu Milk ($1,000,000 total as aired).
What season of Shark Tank was Nu Milk on?
Nu Milk appeared in Season 12, Episode 18, which aired March 26, 2021.
How much was Nu Milk asking for on Shark Tank?
The founders asked for $1,000,000 for 5% of the company, a $20M valuation.
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