Must Love
No DealPlant-based vegan ice cream alternative
Best known from its Shark Tank appearance, Must Love is a plant-based vegan ice cream alternative in Season 13, where it won fans even without landing a deal.
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Availability shifts constantly for Tank alumni products. Tap through to see Must Love's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $600K
- Asked for
- 7.5%
- Offered equity
- $8M
- Sought valuation
Hannah Hong and Mollie Cha walked into the Tank in Season 13, Episode 11 in the episode that aired January 14, 2022. Must Love, the plant-based vegan ice cream alternative, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $600,000 for a 7.5% stake, which valued the company at $8M.
The sharks passed, and Must Love left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Must Love was one of 96 businesses to pitch in Season 13, where 64 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Must Love?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Must Love get a deal on Shark Tank?
No. Must Love pitched the sharks but left Season 13 without a deal.
What season of Shark Tank was Must Love on?
Must Love appeared in Season 13, Episode 11, which aired January 14, 2022.
How much was Must Love asking for on Shark Tank?
The founders asked for $600,000 for 7.5% of the company, a $8M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
