Muddy Water Camo
No DealOutdoor Recreation
Muddy Water Camo is a outdoor recreation that got its big break on Shark Tank in Season 4, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 5%
- Offered equity
- $3M
- Sought valuation
Founder Steve Maloney and Steven Kirkpatrick stepped onto the carpet in Season 4, Episode 17 in the episode that aired February 22, 2013, bringing their Madison, MS business with them. Muddy Water Camo, the outdoor recreation, pitched in the Sports & Outdoors category, one of 154 sports & outdoors businesses to brave the Tank across all 17 seasons.
The ask was $150,000 for 5% of the company, an implied valuation of $3M.
No deal. Every shark declined, and Muddy Water Camo walked. But a Shark Tank appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 64% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Muddy Water Camo?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Muddy Water Camo get a deal on Shark Tank?
No. Muddy Water Camo pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Muddy Water Camo on?
Muddy Water Camo appeared in Season 4, Episode 17, which aired February 22, 2013.
How much was Muddy Water Camo asking for on Shark Tank?
The founders asked for $150,000 for 5% of the company, a $3M valuation.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
