Moment

Moment

No Deal

Meditation Drink

Season 12 · Ep 6Food & DrinkAired November 20, 2020

Best known from its Shark Tank appearance, Moment is a meditation drink in Season 12, where it won fans even without landing a deal.

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From the show

The Shark Tank pitch

$200K
Asked for
10%
Offered equity
$2M
Sought valuation
No deal

Aisha Chottani and Faheem Fajee walked into the Tank in Season 12, Episode 6 in the episode that aired November 20, 2020. Moment, the meditation drink, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.

On the carpet, the number was $200,000 for a 10% stake, which valued the company at $2M.

The sharks passed, and Moment left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.

Moment was one of 100 businesses to pitch in Season 12, where 71 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.

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Frequently asked questions

Where can I buy Moment?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Moment get a deal on Shark Tank?

No. Moment pitched the sharks but left Season 12 without a deal.

What season of Shark Tank was Moment on?

Moment appeared in Season 12, Episode 6, which aired November 20, 2020.

How much was Moment asking for on Shark Tank?

The founders asked for $200,000 for 10% of the company, a $2M valuation.

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