Magic Dates
DealDate-based snack bites
Best known from its Shark Tank appearance, Magic Dates is a date-based snack bites in Season 13, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $150K
- Deal amount
- 33.3%
- Deal equity
- $450K
- Deal valuation
Diana Jarrar walked into the Tank in Season 13, Episode 17 in the episode that aired March 25, 2022. Magic Dates, the date-based snack bites, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $150,000 for a 10% stake, which valued the company at $1.5M.
Kevin O'Leary made the deal at $150,000 for 33.3% equity. That priced the company at $450K, a haircut from the $1.5M the founders walked in asking for, which is how negotiations in the Tank usually go.
Magic Dates was one of 96 businesses to pitch in Season 13, where 64 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Magic Dates?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Magic Dates get a deal on Shark Tank?
Yes. Magic Dates closed a deal for $150,000 in exchange for 33.3% equity, with Kevin O'Leary.
Which shark invested in Magic Dates?
Kevin O'Leary invested in Magic Dates ($150,000 total as aired).
What season of Shark Tank was Magic Dates on?
Magic Dates appeared in Season 13, Episode 17, which aired March 25, 2022.
How much was Magic Dates asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
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