Liz Lovely Cookies
No DealSpecialty Food
Best known from its Shark Tank appearance, Liz Lovely Cookies is a specialty food in Season 4, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $200K
- Asked for
- 10%
- Offered equity
- $2M
- Sought valuation
Liz and Dan Holtz walked into the Tank in Season 4, Episode 3 in the episode that aired September 28, 2012, bringing their Waitsfield, VT business with them. Liz Lovely Cookies, the specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $200,000 for a 10% stake, which valued the company at $2M.
The sharks passed, and Liz Lovely Cookies left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Liz Lovely Cookies was one of 103 businesses to pitch in Season 4, where 52 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Liz Lovely Cookies?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Liz Lovely Cookies get a deal on Shark Tank?
No. Liz Lovely Cookies pitched the sharks but left Season 4 without a deal.
What season of Shark Tank was Liz Lovely Cookies on?
Liz Lovely Cookies appeared in Season 4, Episode 3, which aired September 28, 2012.
How much was Liz Lovely Cookies asking for on Shark Tank?
The founders asked for $200,000 for 10% of the company, a $2M valuation.
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