Little Elf
DealGift Wrap Cutter -
Best known from its Shark Tank appearance, Little Elf is a gift wrap cutter - in Season 11, and convinced Lori Greiner to invest.
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Availability shifts constantly for Tank alumni products. Tap through to see Little Elf's current price and stock on Amazon.
From the show
The Shark Tank pitch
- $150K
- Asked for
- 15%
- Offered equity
- $1M
- Sought valuation
- $150K
- Deal amount
- 20%
- Deal equity
- $750K
- Deal valuation
The founders walked into the Tank in Season 11, Episode 9 in the episode that aired December 1, 2019. Little Elf, the gift wrap cutter -, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $150,000 for a 15% stake, which valued the company at $1M.
Lori Greiner made the deal at $150,000 for 20% equity. That priced the company at $750K, a haircut from the $1M the founders walked in asking for, which is how negotiations in the Tank usually go.
Little Elf was one of 96 businesses to pitch in Season 11, where 63 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Little Elf?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Little Elf get a deal on Shark Tank?
Yes. Little Elf closed a deal for $150,000 in exchange for 20% equity, with Lori Greiner.
Which shark invested in Little Elf?
Lori Greiner invested in Little Elf ($150,000 total as aired).
What season of Shark Tank was Little Elf on?
Little Elf appeared in Season 11, Episode 9, which aired December 1, 2019.
How much was Little Elf asking for on Shark Tank?
The founders asked for $150,000 for 15% of the company, a $1M valuation.
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