Like Air
DealSnack food
Like Air, the snack food, landed on the national radar after pitching the sharks in Season 15, and convinced Mark Cuban and Lori Greiner to invest.
As an Amazon Associate, Shark Tank Index earns from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Shark Tank products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Like Air.
From the show
The Shark Tank pitch
- $300K
- Asked for
- 3.5%
- Offered equity
- $8.6M
- Sought valuation
- $300K
- Deal amount
- 10%
- Deal equity
- $3M
- Deal valuation
Allison Lin, Steve Atieh, and Kevin Atieh faced the sharks in Season 15, Episode 11 in the episode that aired January 19, 2024, bringing their Madison, NJ business with them. Like Air, the snack food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $300,000 in exchange for 3.5% equity, putting a $8.6M valuation on the business.
Mark Cuban and Lori Greiner teamed up at $300,000 for 10% equity. That priced the company at $3M, a haircut from the $8.6M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 15, 59 of 87 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Like Air
Like Air makes light, airy puffcorn snacks designed to be a cleaner, better-tasting alternative to typical puffed treats. The brand was founded by Allison Lin along with brothers Steve and Kevin Atieh, working out of New Jersey. They set out to create a snack that felt indulgent but used simpler ingredients, landing on a melt-in-your-mouth puffcorn that appeals to both kids and adults.
The team came into Season 15 asking for 300,000 dollars for a small equity stake, confident in the product's taste and growth. The sharks sampled the puffcorn and reacted to how light and addictive it was. Mark Cuban and Lori Greiner teamed up on a joint offer, ultimately taking a larger equity share than the original ask in exchange for their combined backing and retail know-how.
Like Air stood out because the snack genuinely tasted different in the room, and the founders had a relatable family-business story rooted in New Jersey. A snack pitch lives or dies on the taste test, and this one clearly won over the sharks. Having two heavyweight investors join forces signaled real confidence in the brand's shelf potential.
Where Like Air is now
After airing, Like Air pushed into retail aggressively, building on the show's exposure and the sharks' connections. The brand picked up industry recognition and awards for its puffcorn and rolled out new flavors, using social media giveaways and sampling to grow its audience and repeat customers.
As of 2026 Like Air is still operating and selling through likeairsnacks.com as well as a growing list of major grocery and club retailers. The brand has expanded its flavor range and earned spots on notable growth and founder recognition lists, establishing itself as a rising name in the better-for-you snack aisle rather than a one-off novelty.
Where to buy Like Air
Like Air puffcorn is available on the official site at likeairsnacks.com and through a widening set of grocery and club stores, where the brand sells its classic and flavored puffcorn. A purchase gets you light, crunchy puffed-corn snacks made with a simpler ingredient list than many competitors. If you like airy, melt-in-your-mouth snacks and want something a little cleaner than standard cheese puffs, it is worth a try. Check store locators on the site to find it near you.
Sold on Like Air?
Check today's price and availability before it swims away.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Like Air?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Like Air get a deal on Shark Tank?
Yes. Like Air closed a deal for $300,000 in exchange for 10% equity, with Mark Cuban and Lori Greiner.
Which shark invested in Like Air?
Mark Cuban and Lori Greiner invested in Like Air ($300,000 total as aired).
What season of Shark Tank was Like Air on?
Like Air appeared in Season 15, Episode 11, which aired January 19, 2024.
How much was Like Air asking for on Shark Tank?
The founders asked for $300,000 for 3.5% of the company, a $8.6M valuation.
What is Like Air?
Like Air is a brand of light, airy puffcorn snacks made with a simpler ingredient list than many puffed snacks. The puffs are designed to be crunchy and melt-in-your-mouth, appealing to both kids and adults.
Who owns Like Air?
Like Air was founded by Allison Lin and brothers Steve and Kevin Atieh, based in New Jersey. They pitched the brand on Shark Tank Season 15 and made a deal with Mark Cuban and Lori Greiner.
Where can I buy Like Air snacks?
You can buy Like Air at likeairsnacks.com and at a growing number of major grocery and club retailers. The brand is still active in 2026 and has expanded its flavor lineup.
Shark Tank Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
