Kreyòl Essence
DealKreyòl Essence -
Kreyòl Essence is a kreyòl essence - that got its big break on Shark Tank in Season 11, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $400K
- Asked for
- 10%
- Offered equity
- $4M
- Sought valuation
- $400K
- Deal amount
- 5%
- Deal equity
- $8M
- Deal valuation
The team stepped onto the carpet in Season 11, Episode 11 in the episode that aired January 12, 2020. Kreyòl Essence, the kreyòl essence -, pitched in the Health & Wellness category, one of 70 health & wellness businesses to brave the Tank across all 17 seasons.
The ask was $400,000 for 10% of the company, an implied valuation of $4M.
Kevin O'Leary made the deal at $400,000 for 5% equity. The deal valued the company at $8M. The structure included a royalty component.
Season 11 saw 96 pitches, and 63 of them closed a deal on air. In the Health & Wellness category overall, roughly 59% of pitches have landed a shark across the show's history.
The full story
Everything to know about Kreyòl Essence
Kreyol Essence makes natural hair and skin products built around Haitian black castor oil, a traditional ingredient pressed and roasted in Haiti. The company was co-founded by Yve-Car Momperousse and Stephane Jean-Baptiste. Momperousse started the venture after a personal hair-loss scare led her back to a remedy from her Haitian heritage, and she paired the beauty mission with a goal of creating jobs for women and farmers in Haiti.
On their Season 11 pitch the founders asked for 400,000 dollars for 10 percent and emphasized both the product line and the social impact behind it. The conversation with Kevin O'Leary grew tense, and Momperousse pushed back firmly during the negotiation. O'Leary's final structure included a per-unit royalty in perpetuity alongside an equity stake, which became the sticking point for the founders.
The segment is remembered for Momperousse standing her ground against Mr. Wonderful and for the clear sense of purpose behind the brand. Kreyol Essence was not just selling castor oil, it was selling a supply chain that paid Haitian women and farmers. That combination of a heritage ingredient and a visible social mission made the pitch memorable beyond the deal numbers.
Where Kreyòl Essence is now
The founders ultimately decided not to move forward with the perpetual-royalty arrangement after taping, but the show still raised the brand's profile considerably. Kreyol Essence reported strong revenue growth in the years after airing and expanded its retail footprint, landing placement in major national beauty and grocery chains.
As of 2026 Kreyol Essence is still operating and continues to sell its Haitian black castor oil products through its own site and retail partners that have included Ulta Beauty and other national stores. The company has maintained its mission of sourcing from Haiti and supporting jobs for women and farmers there.
Where to buy Kreyòl Essence
You can buy Kreyol Essence directly at kreyolessence.com, where the Haitian black castor oil, hair masks, and skin products are sold, and the brand has also been carried by retailers such as Ulta Beauty. A typical purchase gets you the signature castor oil for hair and scalp care plus related treatments. If you want a heritage ingredient with a transparent social mission behind it, the line is worth considering, particularly for dry hair and scalp routines.
Is Kreyòl Essence still in business?
Read our 2026 update on where the company is now.
Sold on Kreyòl Essence?
Check today's price and availability before it swims away.
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Frequently asked questions
Where can I buy Kreyòl Essence?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Kreyòl Essence get a deal on Shark Tank?
Yes. Kreyòl Essence closed a deal for $400,000 in exchange for 5% equity, with Kevin O'Leary.
Which shark invested in Kreyòl Essence?
Kevin O'Leary invested in Kreyòl Essence ($400,000 total as aired).
What season of Shark Tank was Kreyòl Essence on?
Kreyòl Essence appeared in Season 11, Episode 11, which aired January 12, 2020.
How much was Kreyòl Essence asking for on Shark Tank?
The founders asked for $400,000 for 10% of the company, a $4M valuation.
Did Kreyol Essence take the deal with Kevin O'Leary?
They agreed on air but later chose not to finalize it. The founders were uncomfortable with a royalty that would continue in perpetuity, so they walked away from the deal after the show.
What is Haitian black castor oil?
It is castor oil traditionally roasted and pressed in Haiti, which gives it a darker color. Kreyol Essence uses it as the core ingredient in its hair and skin products and sources it from Haiti.
Is Kreyol Essence still in business?
Yes. The brand is still operating in 2026, sells through its own website, and has been carried by national retailers including Ulta Beauty.
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