Jay's Pet Butter
No DealPeanut butter for dogs
Best known from its Shark Tank appearance, Jay's Pet Butter is a peanut butter for dogs in Season 15, where it won fans even without landing a deal.
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From the show
The Shark Tank pitch
- $50K
- Asked for
- 10%
- Offered equity
- $500K
- Sought valuation
Jay Cutler and Brandan Fokken walked into the Tank in Season 15, Episode 12 in the episode that aired January 26, 2024. Jay's Pet Butter, the peanut butter for dogs, pitched in the Pet Products category, one of 61 pet products businesses to brave the Tank across all 17 seasons.
On the carpet, the number was $50,000 for a 10% stake, which valued the company at $500K.
The sharks passed, and Jay's Pet Butter left without a deal. That's not always the end of the story. Some of Shark Tank's most successful companies were rejected on air and grew anyway, using the exposure (the "Shark Tank effect") to drive sales the sharks missed out on.
Jay's Pet Butter was one of 87 businesses to pitch in Season 15, where 59 deals got done. In the Pet Products category overall, roughly 56% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Jay's Pet Butter?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Jay's Pet Butter get a deal on Shark Tank?
No. Jay's Pet Butter pitched the sharks but left Season 15 without a deal.
What season of Shark Tank was Jay's Pet Butter on?
Jay's Pet Butter appeared in Season 15, Episode 12, which aired January 26, 2024.
How much was Jay's Pet Butter asking for on Shark Tank?
The founders asked for $50,000 for 10% of the company, a $500K valuation.
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