Jada Spices
Dealplant-based, vegan chicken salt and spices
Jada Spices, the plant-based, vegan chicken salt and spices, landed on the national radar after pitching the sharks in Season 12, and convinced Barbara Corcoran to invest.
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From the show
The Shark Tank pitch
- $250K
- Asked for
- 20%
- Offered equity
- $1.3M
- Sought valuation
- $250K
- Deal amount
- 33%
- Deal equity
- $758K
- Deal valuation
Khasha Touloei and Maynard Okereke faced the sharks in Season 12, Episode 4 in the episode that aired November 6, 2020. Jada Spices, the plant-based, vegan chicken salt and spices, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
They came in asking $250,000 in exchange for 20% equity, putting a $1.3M valuation on the business.
Barbara Corcoran made the deal at $250,000 for 33% equity. That priced the company at $758K, a haircut from the $1.3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
The full story
Everything to know about Jada Spices
Jada Spices is best known for its plant-based Chicken Salt, a vegan seasoning that delivers a savory, chicken-like flavor without any animal ingredients. The blend riffs on the Australian seasoning-salt tradition and aims to add depth to fries, popcorn, vegetables and more. Founders Khasha Touloei and Maynard Okereke built the brand around clean, plant-based seasonings, with Okereke also known publicly as a science communicator nicknamed Hip Hop M.D.
On Season 12 they asked for 250,000 dollars for 20 percent. The sharks taste-tested the seasoning, and Barbara Corcoran was the one who bit, offering 250,000 dollars for 33 percent. The founders accepted on air, drawn by the chance to work with Barbara, even though the higher equity ask reflected the early-stage nature of the business at the time of filming.
Chicken Salt stood out because it nailed a specific craving. Plenty of vegan products try to replace meat itself, but Jada focused on the flavor people miss, the savory seasoning, in a shaker you can sprinkle on anything. That simplicity, plus a genuinely useful all-purpose seasoning, gave it broader appeal than a single niche product and made the pitch easy to remember.
Where Jada Spices is now
After the episode, the company leaned into its momentum, expanding its lineup and drawing press attention. It broadened beyond the original Chicken Salt into additional plant-based seasonings and mixes, and operates under the wider Jada Brands name as it grew its offerings.
Reporting indicates the on-air deal with Barbara Corcoran did not ultimately close, which is common for Shark Tank handshakes. Even so, the company kept going on its own. As of 2026 the Jada Brands website remains active and selling, and the brand has continued to develop new plant-based products since the show.
Where to buy Jada Spices
Jada Spices products are available through the official jadabrands.com website, where you can find the signature plant-based Chicken Salt along with other seasonings and plant-based mixes the brand has added over time. The Chicken Salt is the standout, useful as an all-purpose savory shaker for fries, popcorn, roasted vegetables and tofu. If you want a vegan way to get that crave-worthy seasoned flavor without meat, it is an easy, low-commitment item to try, and multipacks help with value.
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Frequently asked questions
Where can I buy Jada Spices?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Jada Spices get a deal on Shark Tank?
Yes. Jada Spices closed a deal for $250,000 in exchange for 33% equity, with Barbara Corcoran.
Which shark invested in Jada Spices?
Barbara Corcoran invested in Jada Spices ($250,000 total as aired).
What season of Shark Tank was Jada Spices on?
Jada Spices appeared in Season 12, Episode 4, which aired November 6, 2020.
How much was Jada Spices asking for on Shark Tank?
The founders asked for $250,000 for 20% of the company, a $1.3M valuation.
What is Jada Spices Chicken Salt if it has no chicken?
It is a plant-based, vegan seasoning blend designed to taste savory and chicken-like without any animal ingredients. It works as an all-purpose shaker for foods like fries, popcorn and vegetables, delivering the seasoned flavor rather than actual meat.
Did the Barbara Corcoran deal close?
Reporting indicates the on-air deal did not ultimately close, which happens with many Shark Tank agreements after filming. The company has nonetheless continued operating and expanding its product line on its own.
Is Jada Spices still operating in 2026?
Yes. The Jada Brands website remains active and selling as of 2026, and the company has continued to add new plant-based seasonings and mixes since its Shark Tank appearance.
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