Ilumi Bowl

Name: Ilumi Bowl
Availability: InStock

Deal

toilet seat light for nighttime bathroom use

Season 7 · Ep 21 Home & LifestyleAired March 11, 2016

Best known from its Shark Tank appearance, Ilumi Bowl is a toilet seat light for nighttime bathroom use in Season 7, and convinced Kevin O'Leary to invest.

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From the show

The Shark Tank pitch

$100K
Asked for: 15%
Offered equity: $667K
Sought valuation: $100K
Deal amount: 25%
Deal equity: $400K
Deal valuation

The founders walked into the Tank in Season 7, Episode 21 in the episode that aired March 11, 2016. Ilumi Bowl, the toilet seat light for nighttime bathroom use, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.

On the carpet, the number was $100,000 for a 15% stake, which valued the company at $667K.

Kevin O'Leary made the deal at $100,000 for 25% equity. That priced the company at $400K, a haircut from the $667K the founders walked in asking for, which is how negotiations in the Tank usually go.

Ilumi Bowl was one of 116 businesses to pitch in Season 7, where 66 deals got done. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.

Kevin O'Leary$100K

Is Ilumi Bowl still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Ilumi Bowl?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.

Did Ilumi Bowl get a deal on Shark Tank?

Yes. Ilumi Bowl closed a deal for $100,000 in exchange for 25% equity, with Kevin O'Leary.

Which shark invested in Ilumi Bowl?

Kevin O'Leary invested in Ilumi Bowl ($100,000 total as aired).

What season of Shark Tank was Ilumi Bowl on?

Ilumi Bowl appeared in Season 7, Episode 21, which aired March 11, 2016.

How much was Ilumi Bowl asking for on Shark Tank?

The founders asked for $100,000 for 15% of the company, a $667K valuation.

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