Ice Beanie

Ice Beanie

Deal

beanie with ice packs

Season 12 · Ep 13Food & DrinkAired February 12, 2021

Best known from its Shark Tank appearance, Ice Beanie is a beanie with ice packs in Season 12, and convinced Mark Cuban to invest.

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From the show

The Shark Tank pitch

$50K
Asked for
20%
Offered equity
$250K
Sought valuation
$50K
Deal amount
25%
Deal equity
$200K
Deal valuation

Nic Lamb walked into the Tank in Season 12, Episode 13 in the episode that aired February 12, 2021. Ice Beanie, the beanie with ice packs, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.

On the carpet, the number was $50,000 for a 20% stake, which valued the company at $250K.

Mark Cuban made the deal at $50,000 for 25% equity. That priced the company at $200K, a haircut from the $250K the founders walked in asking for, which is how negotiations in the Tank usually go.

Ice Beanie was one of 100 businesses to pitch in Season 12, where 71 deals got done. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.

Is Ice Beanie still in business?

Read our 2026 update on where the company is now.

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Check today's price and availability before it swims away.

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Frequently asked questions

Where can I buy Ice Beanie?

Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.

Did Ice Beanie get a deal on Shark Tank?

Yes. Ice Beanie closed a deal for $50,000 in exchange for 25% equity, with Mark Cuban.

Which shark invested in Ice Beanie?

Mark Cuban invested in Ice Beanie ($50,000 total as aired).

What season of Shark Tank was Ice Beanie on?

Ice Beanie appeared in Season 12, Episode 13, which aired February 12, 2021.

How much was Ice Beanie asking for on Shark Tank?

The founders asked for $50,000 for 20% of the company, a $250K valuation.

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