Humm Viewer
DealWearable Hummingbird Feeder
Humm Viewer is a wearable hummingbird feeder that got its big break on Shark Tank in Season 14, and convinced Daniel Lubetzky to invest.
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From the show
The Shark Tank pitch
- $75K
- Asked for
- 10%
- Offered equity
- $750K
- Sought valuation
- $75K
- Deal amount
- 35%
- Deal equity
- $214K
- Deal valuation
Founder John and Joan Creed stepped onto the carpet in Season 14, Episode 8 in the episode that aired December 2, 2022. Humm Viewer, the wearable hummingbird feeder, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
The ask was $75,000 for 10% of the company, an implied valuation of $750K.
Daniel Lubetzky made the deal at $75,000 for 35% equity. That priced the company at $214K, a haircut from the $750K the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 14 saw 87 pitches, and 62 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
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Frequently asked questions
Where can I buy Humm Viewer?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name.
Did Humm Viewer get a deal on Shark Tank?
Yes. Humm Viewer closed a deal for $75,000 in exchange for 35% equity, with Daniel Lubetzky.
Which shark invested in Humm Viewer?
Daniel Lubetzky invested in Humm Viewer ($75,000 total as aired).
What season of Shark Tank was Humm Viewer on?
Humm Viewer appeared in Season 14, Episode 8, which aired December 2, 2022.
How much was Humm Viewer asking for on Shark Tank?
The founders asked for $75,000 for 10% of the company, a $750K valuation.
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