Hug Sleep
Dealwearable blanket
Hug Sleep, the wearable blanket, landed on the national radar after pitching the sharks in Season 12, and convinced Mark Cuban and Lori Greiner to invest.
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From the show
The Shark Tank pitch
- $150K
- Asked for
- 10%
- Offered equity
- $1.5M
- Sought valuation
- $300K
- Deal amount
- 20%
- Deal equity
- $1.5M
- Deal valuation
Angie Kupper and Matt Mundt faced the sharks in Season 12, Episode 3 in the episode that aired October 30, 2020. Hug Sleep, the wearable blanket, pitched in the Home & Lifestyle category, one of 260 home & lifestyle businesses to brave the Tank across all 17 seasons.
They came in asking $150,000 in exchange for 10% equity, putting a $1.5M valuation on the business.
Mark Cuban and Lori Greiner teamed up at $300,000 for 20% equity. The deal valued the company at $1.5M.
Across Season 12, 71 of 100 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 68% of pitches have landed a shark across the show's history.
The full story
Everything to know about Hug Sleep
Hug Sleep makes the Sleep Pod, a wearable blanket built to mimic the calming feeling of a hug. It uses gentle, even compression across the body, similar in spirit to a weighted blanket but worn like a stretchy cocoon rather than draped on top. Founders Angie Kupper and Matt Mundt created it to help people who feel anxious or restless at night settle down and fall asleep more easily.
On Season 12 they asked for 150,000 dollars for 10 percent. The product demoed well, and two sharks wanted in. Mark Cuban and Lori Greiner teamed up, offering 300,000 dollars for 20 percent split between them. The founders accepted, gaining two heavyweight partners and double the capital they had asked for in exchange for a larger combined stake.
The Sleep Pod clicked because it solved a relatable problem in a simple, tactile way. People understood the appeal of feeling swaddled and secure, and the breathable, machine-washable fabric made it practical for everyday use. Having both Cuban and Greiner on board signaled real confidence, and the calming-compression angle gave Hug Sleep a clear identity in the sleep and wellness market.
Where Hug Sleep is now
The response was immediate. Sales surged on the night the episode aired and kept climbing in the months that followed, far outpacing the company's pre-show numbers. Hug Sleep used the attention to grow quickly and expand its catalog beyond the single original pod.
The company added variations such as a more mobile pod design, hooded versions, kids' sizes, loungewear and accessories, building out a fuller product line. As of 2026 Hug Sleep remains operational, with an active website and a broad catalog, indicating sustained demand for its compression-based sleep products well after the Shark Tank appearance.
Where to buy Hug Sleep
Hug Sleep products are sold through the official hugsleep.com store, which carries the original Sleep Pod plus newer variants, hooded options, kids' sizes and related loungewear and accessories. You pick a size based on your height and weight so the compression feels right. If gentle, all-over pressure helps you relax, and a heavy weighted blanket feels too hot or bulky, the breathable wearable format is a comfortable alternative. It is a wellness purchase rather than a necessity, so try the size guide first.
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Frequently asked questions
Where can I buy Hug Sleep?
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did Hug Sleep get a deal on Shark Tank?
Yes. Hug Sleep closed a deal for $300,000 in exchange for 20% equity, with Mark Cuban and Lori Greiner.
Which shark invested in Hug Sleep?
Mark Cuban and Lori Greiner invested in Hug Sleep ($300,000 total as aired).
What season of Shark Tank was Hug Sleep on?
Hug Sleep appeared in Season 12, Episode 3, which aired October 30, 2020.
How much was Hug Sleep asking for on Shark Tank?
The founders asked for $150,000 for 10% of the company, a $1.5M valuation.
How does the Hug Sleep Sleep Pod work?
The Sleep Pod is a stretchy wearable blanket that applies light, even compression around the body. The pressure is meant to feel like a calming hug, similar to a weighted blanket but worn rather than laid on top, which can help some people relax and fall asleep.
Is Hug Sleep still in business?
Yes. As of 2026 the Hug Sleep website is active and selling a full catalog that has grown well beyond the original Sleep Pod, including hooded designs, kids' sizes and loungewear.
How do I choose the right Sleep Pod size?
Hug Sleep sizes the pod based on your height and weight so the compression feels snug but comfortable. Check the brand's size chart before ordering, since the right fit is what makes the calming pressure work as intended.
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