How Do You Roll?
DealHDYR Sushi Bars - Specialty Food
How Do You Roll? is a hdyr sushi bars - specialty food that got its big break on Shark Tank in Season 4, and convinced Kevin O'Leary to invest.
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From the show
The Shark Tank pitch
- $1M
- Asked for
- 12%
- Offered equity
- $8.3M
- Sought valuation
- $1M
- Deal amount
- 20%
- Deal equity
- $5M
- Deal valuation
Founder Peter and Yuen Yung stepped onto the carpet in Season 4, Episode 16 in the episode that aired February 15, 2013, bringing their Austin, TX business with them. How Do You Roll?, the hdyr sushi bars - specialty food, pitched in the Food & Drink category, one of 318 food & drink businesses to brave the Tank across all 17 seasons.
The ask was $1,000,000 for 12% of the company, an implied valuation of $8.3M.
Kevin O'Leary made the deal at $1,000,000 for 20% equity. That priced the company at $5M, a haircut from the $8.3M the founders walked in asking for, which is how negotiations in the Tank usually go.
Season 4 saw 103 pitches, and 52 of them closed a deal on air. In the Food & Drink category overall, roughly 61% of pitches have landed a shark across the show's history.
Is How Do You Roll? still in business?
Read our 2026 update on where the company is now.
Sold on How Do You Roll??
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Frequently asked questions
Where can I buy How Do You Roll??
Check current price and availability on Amazon. Note that some Shark Tank products are discontinued or sold under a new name. The company's official website is another option.
Did How Do You Roll? get a deal on Shark Tank?
Yes. How Do You Roll? closed a deal for $1,000,000 in exchange for 20% equity, with Kevin O'Leary.
Which shark invested in How Do You Roll??
Kevin O'Leary invested in How Do You Roll? ($1,000,000 total as aired).
What season of Shark Tank was How Do You Roll? on?
How Do You Roll? appeared in Season 4, Episode 16, which aired February 15, 2013.
How much was How Do You Roll? asking for on Shark Tank?
The founders asked for $1,000,000 for 12% of the company, a $8.3M valuation.
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